Explain how your services are extended over the site.
Do you provide your customers with information?
Is the site used for scheduling company events (sales, specials, invitations)?
Do you use a blog to increase your business or discuss products and services?
Do you sell your products online?
What is your time frame for your site upgrade?
Why so long or so soon?
Have your customers expressed a desire for simpler content and searches?
If so, do you feel their request is valid?
Do you have a budget for this upgrade?
Please provide a range of costs that you expect and believe to be fair.
Have you considered a return on your investment in a site upgrade?
Did you know that a custom upgrade for a small business can range anywhere between one to three thousand dollars depending on services that are built into the site?
What is the most important improvement needed for your current site that you feel is costing you money if you do not get it fixed?
Is browsing speed a concern?
Do you feel your site has become somewhat "tarnished" to your customers.
Do you know how much time your customers spend on your current site deciding their order versus the time staff members spend with them on the phone?
Would you say that your web site to does enough work for you?
What changes to the site would you make to get your customers to use the site to get answers to questions without staff personal involvement?
Does the current site satisfy questions customers often ask? If so, why do you believe they bypass the site in favor of a personal phone call?
Do you feel the content the current site provides is not easily accessible as it could be?
What is the most significant change in the way you do business today compared to the way it was done five years ago?
Do you feel the current site has fulfilled its usefulness and is now holding the speed of doing business back?
Do you feel your competitors have already gotten ahead of you with their web presence or do you thing they may be where you are now...considering improving your web presence?
Do you feel that by not giving your customers a web site that could improve their own quality of doing business that it could cost you their loyalty and business?
Concerning site content, have you decided how the content will be gathered and implemented?
Will image content be provided by professional photographers?
If not, have you determined a standard method of collecting images used for content?
What about image size?
What about image resolution?
What about image dimensions?
Have you set aside a quality standard camera if you plan to gather images for content yourselves?
Who will be collecting the images for the site? Is this person knowledgeable of photographic images for use on the web?
Will the text content for the new site be transferred to the new site or will new text content be provided?
NOTE: Any text content not provided for new or improved features of the upgraded site will be substituted by standard Latin filler text (ipsum lorem) until you provide the true content.
