AxonFlow: User Personas
This document outlines the primary user personas for the AxonFlow application. These personas are based on both older and younger people with ADHD and having trouble doing life stuff.
Persona 1: Edwin Williams
- Role: IT Sysadmin and Full-time student
- Age: 36
- ADHD Type: Combined
"I’ve been told I’m smart by many people, but I have trouble getting any task started... Once I start it I can usually get into a flow state and knock it out, but the main motivation is always an imminent deadline.”
Biography
Edwin struggled a lot in high school, and struggled just the same in college. He made it through life purely by adapting in the moment, and it served him decently but not well enough. He decided to finally finish his degree at 34 and is struggling to make it to the finish line. He waits til the last minute to do most of his assignments and needs video games to stimulate his always-racing mind. This leads to constant procrastination that leads to lots of anxiety, yet somehow he always pulls through at the last minute and makes good grades. Work is mostly unaffected because he is always crippled by the thought of letting people down and does tasks immediately, but is only really to get stuff done if he has a plan laid out.
Frustrations
- Standard to-do lists are "boring" and get ignored very quickly.
- Time Blindness, will get caught up on YouTube or Discord and lose all track of time.
- Feels bad about his procrastination, but feels powerless to do anything about it.
- Can’t break down large tasks, even if he does, it never gets started because even simple tasks feel too daunting.
Goals & Motivations
- Turn everything in at least 1 day before the deadline.
- Be able to break down tasks and actually get started on it.
- The motivation of dopamine when finishing a task (both tangible and intangible).
- Get a routine together that is simple enough to follow without much thought.
AxonFlow Needs
- Gamification: Needs visual rewards, a progress bar with haptic effects once task is complete.
- Task Chunking: A clear, simple way to break down big tasks into small tasks.
- Focus Timer: An integrated pomodoro timer to help him get started and "lock in."
- Simplistic UI: Simple design that is straight forward and doesn’t overwhelm the user with too much visual clutter.
Persona 2: Maria Grace
- Role: Freelance Graphic Designer
- Age: 26
- ADHD Type: Inattentive
"I'm amazing at the creative 'big picture' stuff. But remembering to send an invoice or answer a specific email? It's like my brain just... won't even see it without that big creative dopamine rush I get."
Biography
Maria is a successful freelance designer diagnosed with ADHD as an adult. She has always been creative and artistic, but also scatterbrained and forgets to do things often, regardless of how important they are.
Frustrations
- Losing track of deadlines for multiple client projects, resulting in lost income.
- Procrastinating on boring but necessary admin tasks that don’t hold her attention.
- Most project management tools feel cluttered and overwhelming, and she doesn’t want to use them because they look ugly to her.
Goals & MotivATIONS
- To balance her creative work and her admin tasks without having to do too much.
- To have one simple, clean system to track her progress and tasks.
- To feel in control of her business reduce the anxiety caused by missing out on money from angry clients.
AxonFlow Needs
- Simple Prioritization: An easy way to sort out her tasks, especially the important ones.
- Minimalist UI: A clean, uncluttered, and aesthetically pleasing interface.
- Reward System: A way to "gamify" boring admin tasks to make them rewarding.
Persona 3: Leo Kim
- Role: College Freshman
- Age: 19
- ADHD Type: Hyperactive/Impulsive
"I sit down to read one chapter, re-read the first page 3 times because I didn’t absorb anything, and 10 minutes later I've halfway reorganized my desk, checked my phone 12 times, and I'm halfway out the door. Never finished that chapter."
Biography
Leo is an energetic and social first-year student living in a dorm. His impulsivity and hyperactivity make lectures and quiet study time feel like torture. He'll start an assignment, feel a sudden urge to play a game or watch a movie with his roommate (and potentially only finish half of it), and then completely forget to return to his work.
Frustrations
- Inability to pay attention to lectures.
- Constantly interrupting friends before they finish a sentence, and doesn’t raise his hand in class to answer a question.
- Starting multiple assignments but finishing none of them.
Goals & Motivations
- To find a way to study that he can pay attention to for longer than 10 minutes.
- To complete a single study block without getting up.
- To stop losing track of his assignments and deadlines.
AxonFlow Needs
- Reminders: Reminder pop ups when he’s on non-productive apps to get back on task.
- Simple UI: Interface that can be navigated quickly without overloading him with info.
- Focus Timer: An integrated pomodoro timer to help him get started and know when it’s time for him to be able to do something else.